Sunday, 21 May 2017

Keeping it "real"




top & shoes - Primark
jeans - Zara
coat - Zaful





top - Zaful
skirt - StyleWe
bag - Zara
shoes - Primark

"Real woman" is one of my least favourite phrases. Emblazoned on the front of magazines, make-up packaging and lingerie ads, the terms has seeped into everyday life, much like ironic hashtag overuse and the ever expanding emoji encyclopedia (both of which I am fond of I must admit).
The word 'real' is usually put before a subject which you may question the authenticity of  e.g. lemon juice or that murder drama you've been binging on Netflix. By all accounts, by using the word 'real' to prefix something that very much is real, is tautologous. It makes you doubt whether the thing is real in the first place. As well as outlining certain characteristics as essential to achieving "real" womanhood, it's divisive. Rather than being allowed to exist freely, the hypothetical "unreal" woman becomes what we all need to aspire to. And yet, as we all know, she doesn't exist.

My mum is an avid fan of the home shopping channels, so much so that I have found a special place in my heart for them too. It's almost therapeutic hearing people talk so positively about a product you definitely don't need, as well as providing a welcome break from other current affairs, both nationally and globally speaking (Donald, I'm looking at you.)

However, what is one of my least favourite phrases actually seems to be rather popular among the presenters.Whether it's an anti-aging cream, cellulite serum or floral bomber jacket, it's always a product for "real women". That tailored coat will always help to cover those "problem areas" and those shaping jeans will always cover "the bits that you want to hide."

OK, so maybe you think I'm overreacting a tad. They're only phrases, right?
But when you're told the same thing on a continual basis, they become more than just phrases; they become thoughts.

Being told that your body or your face is a "problem area" tells you that it is a problem. It tells you that it needs to be changed to conform to something else.
I realise I'm not breaking new ground - far from it - it's this self-perpetuating rhetoric that underpins the beauty industry as we all know. But being told that we have "problem areas" goes beyond simply convincing us to buy that extra bottle of cleanser; it tells us that we need to correct ourselves, whether there's any kind of "problem" or not.

What's your opinion on these phrases?

xxx

6 comments:

  1. Such cute outfits! Im loving that green skirt :)
    xoxo

    Ileana

    Novelstyle Blog

    ReplyDelete
  2. I love your outfits but the green skirt really gold me the most <333333

    Stacey, thebambieyes.com

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  3. I agree with you so much here, I hate the term 'real women' because it implies that if you don't fit into whatever they're selling then you're somehow 'less' if you get what I'm saying, it's definitely something that bugs me.
    I love your green skirt from Stylewe too :)

    Rosy | Sparkles of Light Blog
    My Instagram | Instagram

    ReplyDelete
  4. Oh I completely agree, I was just talking to my friend the other day actually about how most advertising outlets target your fear and use fear to sell their products. They make you feel like you need to change in however many ways and that scares you, so you feel not good enough and buy their products (whatever that may be) to feel better. Argh, such a ridiculous cycle!

    Julia // The Sunday Mode

    ReplyDelete
  5. love all looks..and enjoy reading ur post..

    Regards,
    Mrs. Aa
    www.bymrsaa.com

    ReplyDelete
  6. I'm with you, I hate the term 'real woman/women' - it automatically suggests that anyone who doesn't fit into that category is somehow fake or not real. 'Problem areas' also pisses me off, we're all okay the way we are. On a happier note, you look lovely in both outfits :) xx

    Toasty

    ReplyDelete

I really appreciate your comments and will read and reply to every one <3

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